ALISA ALFEROVA

Alisa is motion and brand designer based in New York. She has worked for global clients including Powerade, Microsoft, and Heineken and is currently engaged as an Art Director for Pepper Jam design agency. She is part of Yopolis, Russia's first social participation platform, helping citizens turn urban ideas into action. Alisa holds an MS Communications Design degree from Pratt Institute and her thesis focused on using design to overcome learning impediments.

+

TEAL EICH

Teal Eich is a postdoctoral fellow in Dr. Yaakov Stern's lab at Columbia Medical Center in the division of Cognitive Neuroscience, Department of Neurology. Her research interests involve the intersection between cognitive control (how we appropriately guide and control our behavior depending on our current goals) and memorial and affective processes.  She uses both behavioral and neuroimaging (fMRI) methods to explore these interactions in normal aging and diseases of aging, including Alzheimer’s disease and dementia.

WHAT ARE THEY CREATING?

They are creating a motion piece that uses metaphors to delve into the nuances of memory failure in aging populations. We look at how efficiency and inhibition play a role in memory performance, and why looking only at capacity is a narrow view.